DFS has partnered with 15 iconic global luxury brands

DFS Group, the world's leading luxury travel retailer, launches its most forward-looking beauty event of the year. Themed "Explore New Dimensions," DFS aims to redefine beauty dimensions and possibilities, bringing together 15 world-renowned brands to curate a series of exclusive experiences that offer guests personalized shopping journeys leveraging AR and AI technology and limited-time offers at select DFS stores in Hong Kong SAR, Macau SAR, Singapore, Bali, Guam, Saipan, Paris and Venice.

Guerlain and Jo Malone London Anchor the Extensive List of Participating Luxury Beauty Brands

Two anchor brands, Guerlain and Jo Malone London, will be joined by Burberry, Charlotte Tilbury, Clarins, Clinique, Estée Lauder, The Ginza, Givenchy, Kiehl's, La Mer, Lancôme, L'Occitane, Sol de Janeiro and Sulwhasoo to offer a variety of pop-ups* and at-counter* experiences. Customers will be invited to express themselves, explore one-of-a-kind experiences, test new products and experiment with beauty's new dimensions through textures, colors and sensations to Glam Up their look with limited-time makeup and fragrance offerings and Glow Up their beauty routines through skincare regimens.

Guerlain, the luxury French beauty brand, is offering two exclusive-to DFS workshops – "Honey Tasting Workshop" and "Melliferous Flower Workshop" – to showcase the benefits of the brand's new Abeille Royale Honey Treatment Night Cream at selected DFS stores in August. Customers will also be able to enjoy a range of facial treatments conducted by expert beauty therapists using the latest techniques and technology harnessing the power of honey and royal jelly.

Jo Malone London, the British lifestyle brand known for its unique fragrance portfolio and luxury products for the bath, body and home, is presenting a "Whimsical World" with playful pop-ups at T Galleria by DFS, Hong Kong, Canton Road; T Galleria by DFS, Macau, City of Dreams; and T Galleria by DFS, Macau, Shoppes at Four Seasons. With purchases, customers can play the digital claw grabber on-site to win Jo Malone London products and enjoy exclusive personalization services with limited-edition shaped boxes, keychains or magnets.

Technological Innovation Provides Customers with Experiences that Expand the Dimensions of Beauty

Digitalization is an essential feature of the journey to Explore New Dimensions following DFS' award-winning venture into the metaverse in 2022. The augmented reality (AR) face filters Magic Mirror offers customers a fun and instantaneous Glam Up and Glow Up transformation, digitally.

The Aura Perfumery provides scent-seekers with an interactive consultation and an exploration of one's Aura, made up of colors representative of his/her energy field that are uniquely individual. Customers can bring home a complimentary, signature scent that is a perfect match of their aura based on a personality quiz, with limited quantities available on a first-come-first-served basis. The experience uses one-of-a-kind AI to select the scent and generates artwork that symbolizes the customer's auric DNA.

To celebrate the launch of the multi-dimensional beauty event of the year, a special "Beauty Night Out" will take place at 19 locations globally, on August 4, with the flagship event kicking off at T Galleria Beauty by DFS, Galaxy Macau. The store, featuring two-times the original space through DFS' latest beauty upgrade, will have a livestreaming studio, a high-end fragrance section, the first expression of DFS Beauty Collective concept, a Meitu Make-Up digital mirror activation, several Spa Cabines to offer the ultimate beauty rituals, and more.

Two limited-edition scents – Glam Up and Glow Up – powered by Maison 21G, will also be available for sale exclusively at Galaxy Macau, while stock lasts.

"We are extremely excited to be back live-in person to present our biggest beauty event of the year in partnership with 15 world-renowned brand partners. Bringing our discerning customers entertainment, technology-driven exploration, and exclusive products and services that you simply can't find elsewhere and, in the way only DFS knows best." Christophe Marque, President, Merchandising, DFS

DFS Group is the world's leading luxury travel retailer. Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering its customers a carefully curated selection of exceptional products from over 750 of the most desired brands. Its network consists of 56 duty free stores located in 14 major global airports and 23 downtown Galleria locations on four continents, as well as affiliate and resort locations. The Group is privately held and majority owned by the world's largest luxury conglomerate, Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group employs more than 5,000 people focused on creating inspiring omnichannel retail experiences for its customers and is headquartered in Hong Kong with offices in Australia, Cambodia, mainland China, France, Indonesia, Italy, Japan, Macau, New Zealand, Singapore, United Arab Emirates, United States of America and Vietnam.

For more information, please visit www.dfs.com

Ultimate Solution for Achieving Radiant Summer Glow

Revolution Medical, a leading innovator in aesthetic devices, is proud to announce the ground-breaking Pure Plasma skin rejuvenation device. Designed to address common summer concerns such as sun damage, uneven tone, and hydration, the Pure Plasma offers an effective solution for individuals seeking a radiant summer glow.

Summer is a time when we all want to look and feel our best, but prolonged sun exposure can take a toll on our skin, leading to issues like pigmentation, dullness, and dehydration. With Pure Plasma, Revolution Medical aims to revolutionize the skincare industry by providing an advanced and comprehensive facial experience that delivers remarkable results.

Harnessing the power of plasma technology, the Pure Plasma device gently stimulates the skin's natural rejuvenation process, helping to diminish the appearance of sunspots, fine lines, and wrinkles. By promoting collagen production, the device improves skin elasticity, resulting in a firmer and more youthful complexion.

One of the standout features of Pure Plasma is its ability to address uneven skin tone, a common concern during the summer months. By targeting areas of hyperpigmentation, the device helps to restore a more balanced complexion, giving users a newfound confidence to embrace the summer sun.

Furthermore, Pure Plasma offers deep hydration to the skin, combating the effects of moisture loss caused by exposure to the sun and dry summer air. With its non-invasive and pain-free application, the device nourishes and revitalizes the skin, leaving it supple, smooth, and glowing.

To experience the transformative power of Pure Plasma, Revolution Medical invites individuals to ask for their exclusive Pure Plasma facial that is tailored to meet the unique needs of every client, ensuring a personalized and luxurious experience.

"We are thrilled to provide a cutting-edge solution for achieving a radiant summer glow," said Jeff Nourse, President at Revolution Medical. "Our unwavering dedication to innovation and excellence fuels our mission to bring the most advanced technologies to the North American market. Our goal is to empower individuals to achieve their optimal look by providing them with state-of-the-art solutions."

Revolution Medical's Pure Plasma device is set to redefine the beauty industry's standards and revolutionize how people approach skincare. With its ability to combat sun damage, address uneven tone, and provide deep hydration, Pure Plasma is poised to become an essential part of everyone's summer skincare routine.

For more information about the Pure Plasma device and to schedule a Pure Plasma facial, please visit Revolution Medical's website at www.pureplasma.com

About Revolution Medical:

Revolution Medical is a California-based company specializing in advanced aesthetic devices. Committed to pushing the boundaries of innovation, Revolution Medical aims to provide cutting-edge solutions that enhance natural beauty and improve overall well-being.

evoluSHEIN x Anitta sustainable materials product collaboration

SHEIN, a global e-retailer of fashion, beauty and lifestyle products, today announced it has teamed up with global pop star Anitta to launch evoluSHEIN x Anitta, the first product collaboration featured under SHEIN's evoluSHEIN by Design initiative, which has accelerated the use of more sustainable materials and responsible manufacturing practices company-wide. SHEIN is working to reduce the environmental impact of its products with the ambition to source a majority of SHEIN-branded products according to its evoluSHEIN by Design Standard by 2030, rewarding responsible suppliers and promoting awareness to its global following of fashion enthusiasts.

"I am happy that SHEIN is taking an important step in sustainability and its overall environmental impact," said Anitta. "We all want to look great, while also respecting the planet and people."

The new collection showcases the three key environmentally focused material programs SHEIN has launched in the past year:

Styles made from recycled polyester support the transition away from virgin polyester and contribute to SHEIN's decarbonization strategy.

Forest-safe viscose styles are part of SHEIN's commitment to source wood-derived fibers from suppliers that do not endanger vital ancient forests.

Several limited-edition styles are made using rescued textiles left over by other fashion brands, creatively giving new purpose to high quality excess fabrics rather than letting them go to waste in landfill or incineration.

Each piece is made according to the evoluSHEIN by Design Standard, which requires garments to consist of at least 30% preferred materials and be manufactured by suppliers that have achieved high social and environmental compliance verification through third-party audits. All items in the collection are shipped in packaging made with recycled content.

"evoluSHEIN by Design supports a more circular system that mitigates textile waste and reduces consumption of new raw materials," said Caitrin Watson, Director of Sustainability at SHEIN. "We aim to continue reducing the environmental impact of our products while collaborating with other industry leaders to propel the circular textile economy forward. Launching this collection with Anitta is an opportunity to promote alternative and informed fashion choices in a way that is engaging for our customers and brings them along on our evoluSHEIN journey."

As SHEIN continues to evolve its business with the vision of building a desirable fashion future accessible to all, evoluSHEIN by Design touches on many of the company's positive impact priorities. Among those priorities are responsible product sourcing, optimizing resource efficiency and opportunities for circularity, and improving lives in communities around the world. These ambitions, among others, are outlined in the evoluSHEIN Roadmap – SHEIN's holistic approach to addressing the most critical social and environmental challenges facing the fashion industry today.


SHEIN is a global, integrated marketplace offering extended fashion and lifestyle shopping categories from SHEIN branded apparel to products from a global network of sellers, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, leveraging its industry-leading on-demand production methodology since 2012, for a smarter and more sustainable industry. Save money. Live in style!


Since breaking through in Brazil six years ago, Grammy-nominated global superstar Anitta has become the leading artist of a new generation of Latin American music. As the biggest global female popstar to come from Brazil, she has amassed over 64 million Instagram followers and nearly 17 million YouTube subscribers, garnering more than 6 billion views. Anitta recently became a first time Grammy nominee in the "Best New Artist" category and has also been named among the world's 15th most influential musicians on social media by Billboard.

Arula unveils Intimates line for millennial and Generation Z women

Arula, the growing mid- and plus-size fashion brand under Stand Out For Good, Inc. will enter a new market with the launch of its intimates collection. The brand is poised to expand with the new product line after doubling its store count and tripling its sales since rebranding in August 2021. The collection will feature over 130 styles of bras, bralettes, undies and loungewear, providing an updated look and feel that is different from what is currently available for the mid- and plus-size consumer.

"Our guest wants effortless intimates that make her feel beautiful, and we saw a huge white space in the market," said Dana Seguin, brand president of Arula and alum of SPANX and Aerie. "The product closest to your body needs to feel the best. I'm excited for Arula to be the first choice of intimates for the mid- and plus-size consumer."

Arula Intimates offers customers on-trend bras, bralettes and undies built on comfort. The line is sized the same as apparel for the easiest fit and shopping experience. The pieces come in everyday favorites like blush, brown and black, but also fun hues like lavender and cobalt.

The collection was developed based on customer feedback. Arula's 312,000 social media followers have shared comments inquiring about when the brand would offer intimates. Bras, lingerie and undies are all among top search terms on Arula's website—another indication customers desired pretty, soft, and feminine intimates found at standard-size retailers.

Leading the charge are industry veterans Dana Seguin and Suzanne Marsden, who have 50 years of combined experience in the intimates industry. When it came to marketing, the creative execution was a full team effort—Arula employees, influencers and models all participated in the launch. Arula even featured 10 mid- and plus-size team members to model for its "For Us, By Us" campaign as a way to show the products on the women who helped create them.

"The industry's mindset toward bras has always been that to get support you have to over-construct, and beauty is left out of the equation," said Suzanne Marsden, head buyer for Arula. "When designing the line, we felt that support and beauty are equally important, especially to the millennial and Gen Z consumer. It's never been done in the plus-size industry."

To celebrate the launch, Arula is offering buy one, get one 50% off all their bras and bralettes, so customers can try the full collection. For more information about the Arula Intimates line, visit arula.com.

Stand Out For Good, Inc. is a purpose-based, inspiring lifestyle and fashion family of brands rooted in community and committed to giving back. From welcoming experiences and warm associates to thoughtfully curated products in-store and online, Stand Out For Good, Inc. represents 121 Altar'd State stores, 38 Arula boutiques, 10 Vow'd boutiques, seven Tullabee boutiques and four AS Revival stores in 39 states. Stand Out For Good is built upon the founding principles of giving back and making a difference in the world. Locally and globally, Stand Out For Good, Inc. has partnered with over 4,000 nonprofits that provide food, clothing, resources, education, and love to those in need.